Client:

Type:

BAIC

Website Relaunch

BAIC Group (officially Beijing Automotive Industry Holding Co., Ltd.) is a Chinese state-owned enterprise and holding company of several automobile and machine manufacturers, located in Beijing, China. Its principal subsidiaries include the passenger car maker BAIC Motor, the military vehicle and SUV maker BAW and the truck, bus and agricultural equipment maker Foton Motor.

After the launch of BAIC’s global website, AKRYL’s mission was to develop and to implement social marketing campaigns in order to increase website traffic and to reach audiences in key markets such as Latin America, Northern Africa, and Asia.

Go to previous project Go to next project