It’s a paradox: as we grow fonder of watching our favorite movies on bigger TV screens, we increasingly read and browse websites on much smaller screens. The TV screens grow larger, but the screens for websites shrink to tiny sizes. We want to enjoy our movies as much as we can and we also want to read web contents as conveniently as possible.

Due to the fact that more and more people use mobile devices, the habit of browsing a website changes. Browsing websites on mobile devices is a different experience from browsing on desktop devices. There are two major distinctive features. First, the displays are much smaller. Second, most mobile devices have a touch screen and require intuitive usability.

We can’t ignore the different browsing experiences anymore. In fact, researchers predict that in 2014, mobile internet usage will overtake desktop internet usage. It’s time to seriously consider this type of web users. For you that means:

An optimized mobile version of your site is indispensable

For mobile design, we focus on the following design elements:

  • Usability: optimized design for touch screen navigation (e.g. flip through pictures)
  • Responsive design: the design has to fit on different mobile screen resolutions
  • Simplicity: it’s necessary to focus on the key contents and to design these elements accordingly
  • Speed: The designed elements have to be “light”. Heavy elements such as complex animation effects will slow down the loading times